Commercial, business and on-site support for renovation professionals, and homeowners with projects in Île-de-France.
Performance BTP is the pilot your project was missing. Strategy, fieldwork, results — a complete support that changes the game.
Discover our services →From initial audit to final inspection, a tailored support.
Complete diagnosis of your property before purchase or renovation. Detailed analysis of necessary work, risk identification and budget estimation.
Coordination of all trades, schedule, quality and budget tracking. Complete site management from A to Z.
Commercial structuring and development for craftspeople and small businesses. Operational action plans to boost your activity.
Commercial and organizational skill development. Tailored coaching sessions to transform your teams.
Access to a qualified network of selected craftspeople in Île-de-France. Connection with trusted professionals.
Comparative analysis of quotes and price negotiation. Optimize your budget and secure your project.
A proven methodology, inspired by 15 years of field experience.
Free consultation to understand your objectives
In-depth audit and costed action plan
Operational field support
Completion, review and recommendations
Three audiences, three approaches. One same commitment to excellence.
Develop your business with support tailored for small structures.
Enhance your listings with integrated renovation expertise.
Renovate with confidence with an expert who defends your interests.
+200 projects supported. Incredible results, actionable immediately. Ready for takeoff?
Spectacular transformations managed by Performance BTP.
Professionals and homeowners trust us.
"A true professional who understands the real-world challenges. Thanks to his coaching, I doubled my revenue in 8 months."
"His pre-purchase audit saved us €35,000 in hidden works. An investment paid back 10 times over."
"Our partnership brought real added value to our listings. A true differentiator for our agency."
"The zone development plan transformed my prospecting approach. +40% new clients in 6 months."
"His manuals helped me structure my business like a real entrepreneur. Unbeatable value for money."
"We started from zero on prospecting. In 4 months, we had a portfolio of 30 recurring clients. A formidable method."
"I was afraid to go it alone after 15 years as an employee. The support gave me the confidence and tools. Today I live very well from my business."
"The supplier negotiation guide saved me €18,000 on my annual purchases. It's concrete and immediately applicable."
"Very good commercial support. I would have liked longer field follow-up, but the results are there: +25% net margin."
"Our building had a €180,000 facade project. The audit revealed overcharging. We renegotiated and saved €42,000. Thank you so much."
"I recommend to all craftspeople who want to go from 'making quotes' to 'running a business'. It's a different level."
"First time a consultant truly understands the reality of a construction site. No theoretical waffle, real fieldwork. It changes everything."
"We called on Performance BTP for our complete renovation. Result: 3 weeks ahead of schedule and no financial surprises."
"The subcontractor management coaching was a turning point for us. We reduced disputes by 80% in one year."
"Good advice on structuring my commercial offering. The professional quote templates took my conversion rate from 20% to 45%."
"My husband and I had a roof extension project. Without the support, we would have signed with a company that didn't even have the right insurance. Thank you!"
"I bought the complete shop pack. Honestly, it's the best training I've had in 20 years in the trade. Every page is useful."
"Performance BTP helped us win a public contract we thought was out of reach. The bid preparation was surgical."
"After the activity audit, I understood why I was working hard but not earning enough. Today I work less and earn 35% more."
"The digital strategy generated 15 qualified quote requests per month. Before, I relied entirely on word of mouth."
"Good overall support. The highlight: negotiating with building damage insurance. We saved 2 months on our project."
"I didn't think support could change my way of working so much. The ROI is enormous: every euro invested returned 8."
"As a woman in construction, I needed support that would take me seriously. That's exactly what I found. Result: my company went from 2 to 7 employees."
"The analysis of our lost quotes was a revelation. We were losing contracts because of our presentation, not our prices. Fixed, +60% signing rate."
"Energy renovation works on our house. The support helped us obtain all the grants we were entitled to: €28,000 in savings."
"The site management manual is worth its weight in gold. My project managers use it daily. Fewer errors, fewer delays, better margin."
"I was looking for someone to help me structure my transition from sole trader to limited company. The legal and fiscal support was impeccable."
"Very satisfied with the commercial coaching. Only caveat: I would have liked more field sessions. But results speak for themselves, +30% revenue for the quarter."
"Our real estate agency has been working with Performance BTP for a year. Every property we sell with an integrated works audit sells 2x faster. Our clients love it."
"I had 3 completely different quotes for my bathroom. The comparative analysis let me choose with full confidence. Impeccable works in the end."
"The craftsman partner network they've built is a goldmine. No more struggles finding reliable subcontractors at short notice."
The guide that will save you thousands in costly surprises.
First exchange free and non-binding. Response within 24 hours.
From the first meeting to the final review, a rigorous methodology inspired by 15 years of field experience and business strategy.
Click on a step to jump directly to its details below.
It all starts with an in-depth exchange. During a free meeting (by video call or on-site), we take the time to understand your situation, your goals, your constraints and your concerns.
This first contact is decisive: it allows us to assess the complexity of your project, identify potential risks and give you a clear initial vision of the path forward.
For craftspeople and small businesses, this diagnosis covers your current positioning, client portfolio and prospecting methods. For homeowners and agencies, it involves assessing the property, the context of the transaction or project.
Based on the diagnosis, we build a structured, costed and prioritized action plan. This is where experience makes the difference: we draw on 15 years of fieldwork to turn observations into concrete solutions.
For a construction project, this means a detailed work description by trade, a provisional schedule and a realistic budget. For a craftsperson, it's a commercial development plan with goals, KPIs and concrete actions over 3, 6 or 12 months.
Every recommendation is documented and substantiated. You leave with a deliverable you can use immediately, not a theoretical report.
With the plan validated, we move to action. This is the operational support phase — the one where our presence on the ground makes the difference between a project that derails and one that is delivered on time and on budget.
For construction sites: craftsman coordination, quality control at every stage, weekly progress reports, managing unforeseen events. For coaching: application of prospecting techniques, accompanied first meetings, real-time strategy adjustments.
We remain available and reachable throughout this phase. A problem? We step in within 24 hours.
The last step is often the most overlooked — yet it's the one that secures your investment in the long term. We conduct a complete review: what worked, what can be improved, and the recommended next steps.
For a construction project: formal acceptance of works, compliance verification, deficiency clearance and warranty tracking. For craftsman coaching: results vs. objectives measurement, ROI analysis and consolidation plan.
We remain available after the end of the assignment to answer your questions. Our goal: ensure results last well beyond our involvement.
Ready-to-use operational guides, designed by a field expert for immediate results.
⚠ Shop active from September 1, 2026
A quick overview of our offer. Click a guide for details, or use the 🛒 icon to add it directly to your cart.
The complete guide to finding and retaining clients. 12 field and digital prospecting techniques, call scripts, quote templates and 90-day action plan.
How to integrate a renovation offer into your listings. Seller/buyer arguments, work estimation processes and partnership agreement templates.
Everything a homeowner needs to know before, during and after renovation work. Checklists, pitfalls to avoid, tracking templates and negotiation tips.
Complete conquest strategy for your region. Prospect mapping, action schedule, prospecting scripts and optimized pricing for your area.
All our guides at a reduced price. Access to download all 4 manuals via 4 separate links (not a merged book). Ideal for a complete transformation. Save 30% compared to buying separately.
A complete and independent diagnosis to secure your renovation project.
Demander un audit →Our works audit is a thorough technical examination of your property. We scrutinize every aspect — structure, roof, plumbing, electrical, insulation — for a clear picture of the actual condition and necessary budget.
Whether you're a buyer, investor or owner, this audit protects you against unpleasant surprises.
The peace of mind of a managed project: schedule, budget and quality under control.
Être accompagné →Site supervision means having a single point of contact who coordinates all trades. We anticipate problems, verify compliance and keep you informed at every stage.
Structure, develop and sustain your construction business.
Discutons stratégie →With 15 years of experience spanning finance, consulting and construction fieldwork, we bring the strategic vision that most small businesses lack internally.
Technical excellence alone is no longer enough. Our coaching sessions give you the concrete tools to sell better, organize your business and boost profitability.
A network of trusted craftspeople, selected and evaluated for you.
Accéder au réseau →Every professional in our network has been met, evaluated and monitored. Zero hidden commissions — our independence guarantees your interests.
Understand, compare and master your renovation quotes.
Faire analyser mes devis →We decode every item, compare on an objective basis and negotiate from a position of strength for the best value for money.
Your clients know the operations. We work on management, action, development and innovation to help them make money — today and tomorrow.
The Performance BTP formula to boost your business.
Dashboards, KPIs, margin tracking — we structure your business for incredible results that are actionable immediately.
Prospecting, closing, networking — we activate the levers to boost your revenue and gain market share intelligently.
Digital strategy, modern tools, new markets — we help you take off towards excellence and entrepreneurial freedom.
Focus on what matters: making our clients money. Every euro invested with us returns an average of 8. Actionable immediately.
Every project tells a story of transformation and added value.
Real results from our support over the last 12 months.
| Client | Profile | Before | After | Change |
|---|---|---|---|---|
| Entreprise A. | Plumbing craftsman | 4 200€/mois | 9 800€/mois | +133% |
| Société B. | General contractor · 5 employees | 8% net margin | 19% net margin | +137% |
| M. & Mme C. | Private renovation | Devis 185 000€ | Coût final 142 000€ | -23% (43k€ éco.) |
| Entreprise D. | Painting · 3 employees | 12 devis/mois | 34 devis/mois | +183% |
| Agence E. | Real estate · Boulogne (92) | 45 jours vente moy. | 22 jours vente moy. | -51% |
| Artisan F. | Independent electrician | 18% closing rate | 52% closing rate | +189% |
| Copropriété G. | Facade work · Paris 9th (75) | Budget prévu 210k€ | Coût réel 165k€ | -21% (45k€ éco.) |
| Entreprise H. | HVAC · 8 employees | 0 public contracts | 3 contracts won | +280k€ CA |
Join the 200+ professionals and homeowners who already trust us.
Strategies, field feedback and actionable tips to boost your construction business.
Discover the proven methods to land your next projects without relying on word of mouth.
La prospection terrain reste le levier le plus puissant et le moins exploité par les artisans du BTP. Technique 1 — Le maillage géographique : identifiez les zones à fort potentiel (immeubles anciens, pavillons des années 70-80) et déposez un support physique ciblé dans les boîtes aux lettres. Taux de retour moyen : 2 à 4%, soit 6 à 12 contacts pour 300 distributions. Technique 2 — Le partenariat agences immobilières : proposez un service d'audit pré-vente gratuit aux agences locales. Vous devenez leur expert rénovation attitré et recevez des recommandations qualifiées chaque semaine. Technique 3 — Le chantier vitrine : à chaque chantier terminé, organisez une mini-visite pour les voisins. Un particulier satisfait génère en moyenne 3 recommandations dans son entourage. Technique 4 — Les réseaux de prescripteurs : architectes d'intérieur, courtiers en travaux, syndics — construisez un réseau de 10 prescripteurs actifs et vous ne manquerez plus jamais de chantiers. Technique 5 — L'offre d'appel : proposez un diagnostic gratuit de 30 minutes. 70% des diagnostics se transforment en devis, et 40% en chantier signé.
Most craftspeople underestimate their real costs. Here's the method to get clarity.
Selon nos audits, 60% des artisans du BTP ne connaissent pas leur marge réelle. Ils confondent marge brute et marge nette, oublient d'intégrer le coût de leur propre temps, et sous-estiment les frais fixes. Voici notre méthode en 4 étapes. Étape 1 — Calculez votre coût horaire réel : prenez vos charges fixes annuelles (loyer, assurances, véhicule, comptable, téléphone, logiciels), ajoutez votre rémunération souhaitée et vos charges sociales, puis divisez par le nombre d'heures productives réelles (attention : sur 1 820h théoriques, un artisan en produit en moyenne 1 200). Étape 2 — Intégrez les coûts cachés : déplacement, temps de devis, SAV, temps administratif, impayés (comptez 3 à 5%). Étape 3 — Appliquez un coefficient de marge : pour une activité saine, visez un coefficient de 1.5 à 1.8 sur vos coûts matériaux + main d'œuvre. En dessous de 1.3, vous travaillez à perte sans le savoir. Étape 4 — Suivez chantier par chantier : un simple tableau Excel suffit. Comparez le prévu au réel pour chaque chantier et ajustez vos devis en conséquence. Nos clients qui appliquent cette méthode augmentent leur marge nette de 8 à 15 points en moyenne.
Lessons from 200+ projects: the traps to absolutely avoid to control your costs.
Erreur 1 — Ne pas faire de diagnostic préalable : un mur qui semble sain peut cacher de l'humidité, de l'amiante ou un problème structurel. Le diagnostic coûte 500 à 1 500€ mais peut vous en économiser 30 000. Erreur 2 — Comparer les devis uniquement sur le prix total : deux devis à 50 000€ peuvent cacher des réalités très différentes. Analysez ligne par ligne. Erreur 3 — Ne pas vérifier les assurances : décennale, RC Pro — exigez les attestations en cours de validité. Erreur 4 — Modifier le projet en cours de chantier : chaque modification génère en moyenne un surcoût de 15 à 20%. Figez votre projet avant de démarrer. Erreur 5 — Payer trop tôt : respectez l'échéancier contractuel. Ne payez jamais plus que le pourcentage d'avancement réel. Erreur 6 — Ne pas formaliser par écrit : tout accord verbal doit être confirmé par email ou courrier. Erreur 7 — Négliger la réception de chantier : c'est le moment de noter toutes les réserves. Après la réception, votre pouvoir de négociation chute drastiquement.
When, why and how to make the leap. Fiscal, social and strategic analysis.
Le passage de micro-entreprise à société est une étape stratégique majeure. Quand franchir le cap ? Généralement lorsque votre CA dépasse 60 000€ nets (après charges matériaux) ou que vous souhaitez embaucher. Le plafond micro de 77 700€ (prestations) approche vite quand l'activité décolle. SARL ou SAS ? La SARL est souvent préférable pour un artisan seul : charges sociales inférieures (environ 40% vs 65-80% en SAS), protection du patrimoine personnel, crédibilité renforcée auprès des clients et fournisseurs. L'impact fiscal : en micro, vous êtes imposé sur le CA. En société, sur le bénéfice réel. Si vos charges dépassent 30% du CA, la société devient avantageuse. Les démarches : rédaction des statuts, dépôt du capital (1€ minimum mais 5 000€ recommandés), immatriculation, transfert de la clientèle. Comptez 1 500 à 3 000€ de frais de création. Notre conseil : faites-vous accompagner par un expert-comptable spécialisé BTP. Les choix faits à la création (régime TVA, option IS/IR, rémunération vs dividendes) ont un impact majeur sur votre fiscalité à long terme.
Negotiation scripts, timing, levers — everything traditional training doesn't tell you.
Vos achats matériaux représentent 30 à 50% de votre CA. Gagner 20% dessus, c'est doubler votre marge nette. Levier 1 — Groupez vos achats : au lieu de commander au fil de l'eau, regroupez vos commandes par quinzaine. Volume = pouvoir de négociation. Levier 2 — Mettez en concurrence : ayez toujours 2 à 3 fournisseurs par catégorie. Montrez les devis concurrents (sans les noms). Levier 3 — Négociez en fin de mois/trimestre : les commerciaux ont des objectifs cycliques. En fin de période, ils sont plus flexibles sur les remises. Levier 4 — Demandez les conditions pro : beaucoup d'artisans achètent au tarif particulier par habitude. Ouvrez un compte pro et négociez une remise permanente (généralement 10 à 15% de base). Levier 5 — Le paiement comptant : proposez un paiement à 7 jours contre 3 à 5% de remise supplémentaire. Sur 50 000€ d'achats annuels, c'est 2 500€ économisés. Nos clients qui appliquent ces 5 leviers économisent en moyenne 18 000€ par an sur leurs achats.
Google Business profile, client reviews, local keywords — the complete strategy to attract qualified clients.
72% des particuliers cherchent leur artisan sur Google. Si vous n'apparaissez pas dans les 3 premiers résultats locaux, vous êtes invisible. Étape 1 — Google Business Profile : créez et optimisez votre fiche. Photos de chantiers récents (minimum 10), description complète avec mots-clés métier + ville, horaires, zone d'intervention. Étape 2 — Les avis clients : visez 30+ avis avec une note supérieure à 4.5. Demandez systématiquement un avis à chaque client satisfait, idéalement dans les 48h après la fin du chantier. Étape 3 — Votre site internet : même une page simple suffit, mais elle doit contenir : votre métier + vos villes d'intervention dans le titre, des photos avant/après, vos coordonnées visibles. Étape 4 — Les annuaires locaux : inscrivez-vous sur PagesJaunes, Houzz, Habitatpresto. Chaque inscription crée un « backlink » qui renforce votre positionnement Google. Résultat attendu : en 3 à 6 mois, vous pouvez passer de 0 à 10-15 demandes de devis qualifiées par mois, sans dépenser un euro en publicité.
Reflections on the most striking transformations among our coached clients. Focus and excellence.
Le plus grand obstacle à la croissance d'un artisan n'est pas technique — c'est mental. La plupart des professionnels que nous accompagnons sont excellents dans leur métier. Mais ils restent bloqués parce qu'ils pensent comme un exécutant et non comme un entrepreneur. Le déclic : comprendre que votre valeur n'est pas dans vos mains mais dans votre capacité à organiser, vendre et piloter. Concrètement, cela signifie : arrêter de tout faire soi-même et apprendre à déléguer ; consacrer 20% de son temps à la prospection et au commercial (même quand on a du travail) ; fixer ses prix en fonction de la valeur apportée et non du temps passé ; investir dans des outils de gestion (un simple CRM + tableau de bord suffit). L'histoire de Marc, plombier dans le 92 : en 8 mois de coaching, il est passé de 4 200€ à 9 800€ de CA mensuel. Son secret ? Il a arrêté de courir après les petits dépannages à 150€ pour se concentrer sur les rénovations de salle de bain à 8 000-15 000€. Moins de déplacements, plus de marge, meilleure qualité de vie.
New obligations, market opportunities and how to prepare smartly.
La réglementation évolue rapidement et crée à la fois des contraintes et des opportunités massives pour les professionnels du BTP. L'audit énergétique obligatoire : depuis 2023, les logements classés F et G doivent fournir un audit énergétique lors de la vente. En 2025, les logements E sont concernés. Cela génère un flux constant de travaux de rénovation énergétique. La RE2020 : applicable aux constructions neuves, elle impose des exigences renforcées en matière d'isolation, de chauffage et d'empreinte carbone. Les artisans formés aux techniques conformes RE2020 se positionnent sur un marché en pleine expansion. MaPrimeRénov' et les CEE : les aides à la rénovation énergétique restent généreuses (jusqu'à 90% du montant des travaux pour les revenus modestes). Savoir monter un dossier d'aides est un avantage concurrentiel majeur. Notre conseil : formez-vous aux qualifications RGE si ce n'est pas fait. 80% des aides sont conditionnées à l'intervention d'un professionnel RGE. C'est un investissement de 1 500 à 3 000€ qui peut vous rapporter des dizaines de milliers d'euros de chantiers.
How structured support helped this young company take off.
Quand Karim nous a contactés, sa société de TCE (tous corps d'état) basée dans le 92 existait depuis 18 mois mais peinait à décoller. CA mensuel : 6 000€. Zéro processus commercial. Prospection inexistante. Il vivait de quelques chantiers obtenus par le bouche-à-oreille. Le diagnostic : excellente qualité technique, zéro structure commerciale, pas de suivi client, devis peu professionnels, aucune présence en ligne. Le plan d'action : refonte complète des devis (mise en page professionnelle, valorisation de la plus-value), création d'une fiche Google Business optimisée, mise en place d'un script de prospection agences immobilières, et surtout un coaching hebdomadaire pour maintenir le focus. Les résultats à 4 mois : 30 clients récurrents dans le carnet d'adresses, CA mensuel passé à 22 000€, 3 partenariats agences immobilières actifs, 18 avis Google (note 4.8/5). Aujourd'hui, Karim a embauché 2 salariés et vise les 400 000€ de CA annuel.
Everything you need to know before getting started.
Performance BTP is a commercial, strategic and field support firm dedicated to renovation professionals and homeowners with construction projects in Île-de-France. We don't carry out the work ourselves: we manage, advise and optimize to maximize your results.
Our services are aimed at independent craftspeople, small and medium construction businesses, real estate agencies, project managers, as well as property owners who wish to be supported in their renovation project (audit, site supervision, quote analysis).
We operate in Île-de-France across departments 75 (Paris), 78 (Yvelines), 91 (Essonne) and 92 (Hauts-de-Seine). Coaching and strategic consulting can be delivered remotely across France.
Every support is tailor-made. The first phone call is always free and non-binding. Prices depend on the nature and duration of the assignment. Our shop manuals start from €29 excl. VAT.
On average, our professional clients see a 30 to 80% increase in revenue within the first 6 months. For homeowners, our audits save between 15 and 40% on construction quotes.
The audit includes an on-site technical visit, detailed analysis of your existing quotes, a report with recommendations and a market comparison. We identify overpriced items, missing works and potential risks.
Our manuals were designed specifically for construction and renovation trades. They contain scripts, templates and action plans directly applicable to your activity, whatever your trade.
No, our training is not certified at this time. Our coaching and training sessions are 100% focused on field results and concrete return on investment. This is a deliberate choice: we prioritize operational effectiveness over administrative certification.
Absolutely. Our independence is our strength. We receive no commission from construction companies. Our recommendations are 100% in the interest of our clients.
Fill in the contact form or call us. A free 20-minute phone call allows us to assess your need, the complexity of your project and propose appropriate support.
A works audit takes 1 to 2 weeks. Commercial support runs over 3 to 6 months. Coaching can be one-off (1 session) or regular (monthly package). Everything is adjustable to your needs.
For digital products from the shop, you have a 14-day money-back guarantee. For service contracts, conditions are detailed in the signed quote.
Yes, we support both voluntary and professional property managers in analyzing quotes for common area works (facade, roof, energy renovation) and managing collective projects.
We manage your online visibility: Google Business optimization, SEO content creation, review management, backlinks. The goal: automatically generate qualified quote requests, without relying on word of mouth.
Our service is available Monday to Friday from 9am to 7pm. You can leave a message via WhatsApp or the contact form at any time, we respond within 24 working hours.
Our on-site work (audit, site supervision) is limited to departments 75, 78, 91 and 92. However, commercial coaching, strategic consulting and manual sales are available remotely across France.
The works audit is a one-off analysis mission (technical diagnosis, quote verification, risk identification). Site supervision is ongoing support: we coordinate all parties, track progress, control quality and manage unforeseen issues from start to finish.
Every craftsperson is met individually, their references verified, insurance checked and work quality evaluated on site. We also track client feedback after each intervention. A craftsperson who doesn't maintain our standards is removed from the network.
Never. Our total independence is the guarantee of our objectivity. We are remunerated solely by our clients (homeowners or professionals), never by construction companies. This is a fundamental principle of our ethics.
Yes, our manuals are updated at least once a year to incorporate regulatory changes, new commercial techniques and field feedback from our clients. Buyers receive updates free of charge by email.
For commercial support, first tangible results (new contacts, signed quotes) typically appear within 4 to 8 weeks. For a works audit, the return is immediate as you leave with an actionable report. Digital strategy (SEO) takes 3 to 6 months to reach full potential.
Certain services may be partially covered by SME support schemes (OPCO, France Num for digital, regional competitiveness grants). We help you identify applicable schemes during the first call.
Both. Our shop manuals are standard products available immediately. For service contracts (audit, coaching, site supervision), we offer predefined packages as well as bespoke missions tailored to your specific need. The free first call helps us direct you to the most relevant option.
Yes, we support companies of all sizes, from independent craftspeople to SMEs with 30+ employees. The challenges differ (management structure, commercial processes, multi-site management) but our method adapts. We have notably supported general contractors on public contracts.
A session lasts 1h30 on average, via video call or in person. It follows a structured format: review of actions since the last session, results analysis, blocker identification, definition of priority actions for the next period. Between sessions, you have access to email and WhatsApp support for urgent questions.
Zero risk doesn't exist in construction, but our supervision considerably reduces the risk of slippage. In case of delay, we immediately activate a catch-up plan: team reinforcement, schedule reorganization, negotiation with contractors. Our supervised projects are delivered on time in 92% of cases.
1. Introduction : Pourquoi la prospection change tout
2. Les 12 techniques de prospection terrain
3. La prospection digitale : LinkedIn, Google Business, réseaux
4. Construire votre argumentaire commercial
5. Scripts d'appel et relances
6. Le devis comme outil de vente
7. Négociation et signature contrat
8. CRM et suivi client
9. Plan de prospection 90 jours
10. Modèles de devis professionnels
11. Email et SMS de relance
12. Métriques et KPIs à suivre
13. Coaching terrain : cas pratiques
Extrait 1 — Les 3 lois d'or de la prospection
La prospection n'est pas un art — c'est une science. Trois lois la gouvernent. Première loi : la constance. Un appel par-ci, un SMS par-là, c'est insuffisant. Vous devez toucher votre prospect en moyenne 7 fois avant qu'il ne vous rappelle. Deuxième loi : la valeur ajoutée. Chaque contact doit apporter quelque chose — une astuce, un conseil, une réduction limitée. Troisième loi : la qualification. Tous les prospects ne valent pas la peine. Vous devez apprendre à identifier rapidement ceux qui vont vous faire 80% de votre CA.
Extrait 2 — Script d'appel gagnant
« Bonjour, c'est [Prénom] de [Entreprise]. Je vous appelle parce que notre méthode de diagnostic travaux en 48h a permis à [nombre] propriétaires en Île-de-France d'éviter en moyenne 15 000 € de mauvaises surprises. Vous avez 30 secondes ? » Le secret : être direct, chiffré et bénéfice-orienté. Pas de blabla « on n'sait jamais », pas de « vous êtes occupé ». Allez droit au but.
Extrait 3 — Construire sa zone de prospection
Trop d'artisans prospectent n'importe comment. Ils tapent à la porte du voisin du voisin et espèrent. C'est un gaspillage. Vous devez définir une zone de prospection claire : carré géographique de 5-15km autour de votre base d'opérations. Puis, à l'intérieur, cartographier chaque immeuble, chaque copropriété, identifier les syndics, les gestionnaires immobiliers. C'est votre base de données locale.
1. Pourquoi intégrer la rénovation à vos mandats immobiliers
2. Les 4 profils de clients rénovation
3. Argumentaire vendeurs : comment valoriser un bien à rénover
4. Argumentaire acquéreurs : comment sécuriser le projet
5. Processus d'estimation budget travaux
6. Audit préalable : check-list complète
7. Modèles de convention partenaire
8. Gestion des appels d'offres
9. Suivi de chantier et réception
10. Cas pratiques : avant/après
11. Tarification partenariat
12. Marketing et communication
Extrait 1 — Transformer une maison à rénover en opportunité
Vous recevez un mandat d'une maison des années 70 qui fait peur à l'acquéreur potentiel. Au lieu de négocier à la baisse, changez la narration. « Cet immeuble a du potentiel. C'est un projet de repositionnement. Nous avons contacté nos partenaires rénovation — budget estimé 45 000 €, gain de valeur 120 000 €. Vous achetez 50 000 € moins cher une maison qui vaudra 120 000 € de plus après travaux. C'est une affaire. » Soudain, c'est un investissement, pas un problème.
Extrait 2 — 7 questions clés à poser avant l'audit
1) Quelle est votre timeline rénovation ? 2) Quel est votre budget max ? 3) Allez-vous revendre ou habiter ? 4) Quels travaux sont prioritaires ? 5) Avez-vous des contraintes financières (crédit) ? 6) Êtes-vous à la recherche d'aides (MaPrimeRénov) ? 7) Préférez-vous un devis clés en main ou suivre vous-même ? Ces 7 questions dictent l'approche entière.
Extrait 3 — Convention partenariat : éléments essentiels
Votre convention doit clarifier : 1) Commission ou partenariat à prix ? 2) Responsabilité client : qui pilote ? 3) Assurance responsabilité civile : qui couvre ? 4) Délais de réponse et de rapport. 5) Droit à l'image et testimoniales. Un document flou crée des conflits. À partir du modèle fourni, adaptez à vos besoins légaux locaux.
1. Avant les travaux : évaluer, budgéter, sécuriser
2. Les 5 pièges à éviter absolument
3. Audit immobilier : ce qu'il faut chercher
4. Check-list maison : structure, électricité, plomberie
5. Sélectionner vos entrepreneurs
6. Vérifier assurances et garanties
7. Négocier les devis
8. Suivi chantier jour par jour
9. Réception travaux : liste de vérification complète
10. Garanties décennales : vos droits
11. Impôts et aides (MaPrimeRénov, éco-PTZ)
12. Après les travaux : entretien et garantie
Extrait 1 — Les 5 pièges majeurs des propriétaires novices
Piège 1 : Accepter un devis sans le faire vérifier. Vous risquez de surpayer 20-30%. Piège 2 : Ne pas vérifier les assurances et garanties de l'artisan. Sans RC Pro, vous êtes seul responsable. Piège 3 : Commencer les travaux sans contrat écrit. Oral = aucune protection légale. Piège 4 : Ignorer les aides disponibles (MaPrimeRénov, éco-PTZ). Vous laissez des milliers d'euros sur la table. Piège 5 : Sous-estimer les imprévus. Budget réel = devis + 15-20%. Toujours.
Extrait 2 — Vérifier les qualifications avant signature
Avant de signer, exigez : 1) Extrait Kbis à jour. 2) Attestation d'assurance RC Pro valide. 3) Qualification RGE (Reconnu Garant Environnement) si aides. 4) Références vérifiables (appel direct au client). 5) Devis détaillé par poste. 6) Délai d'exécution écrit. 7) Modalités de paiement (pas 100% d'avance). Un bon artisan n'hésite jamais à fournir ces documents.
Extrait 3 — Réception : 20 points à vérifier
Peinture : pas de traces, couleur homogène. Électricité : tous les circuits fonctionnent, pas de scintillement. Plomberie : pas de fuite, débit normal, eviers/WC opérationnels. Portes/fenêtres : fermeture fluide, pas de jeu. Carrelage : aucun carreau cassé ou manquant. Cloisons : aplomb, pas de fissures. Électroménager : livré et branché comme prévu. Nettoyage : chantier évacué complètement. Documentation : manuels, garanties, factures reçues. Visez 20 points avant de signer réception.
1. Analyser le marché de votre région
2. Identifier les segments profitables
3. Cartographie des prospects (copropriétés, syndics)
4. Vos concurrents directs et indirects
5. Positionnement tarifaire régional
6. Plan d'action 90 jours
7. Plan d'action 6 mois
8. Plan d'action 12 mois
9. Scripts d'approche par segment
10. Partenariats clés à nouer
11. Budget marketing et KPIs
12. Suivi et ajustements
📍 Important note: The full content will be adapted to the region you select at purchase. The examples, market data and strategies below are illustrative.
Extrait 1 — Analyser le marché local en 4 étapes
Étape 1 : Dénombrer les cibles. Combien de propriétaires, copropriétés, syndics, agences immo dans ma région ? Étape 2 : Évaluer le pouvoir d'achat. Quel est le prix moyen des biens ? Quel est le budget rénovation typique ? Étape 3 : Identifier les tendances. Rénovation énergétique (aides) ? Upscaling ? Étape 4 : Évaluer la concurrence. Combien d'artisans dans mon secteur ? Sont-ils bien positionnés ? Ces 4 étapes vous donnent une vision 360° du marché.
Extrait 2 — Cartographie prospects : créer votre base de données
La base de données est votre actif le plus précieux. Vous devez lister : 1) Copropriétés (adresse, syndic, nb lots). 2) Syndics immobiliers (contact, gestionnaire). 3) Agences immobilières (contact principal). 4) Investisseurs immobiliers (profil). 5) Propriétaires individuels (via cadastre si public). Outils gratuits : Google Maps, Annuaires, Cadastre.gouv. Outils payants : Knowmore, Carbone, ZoomInfo. Cette base est votre pipeline de 5 ans.
Extrait 3 — Stratégie positionnement tarifaire
Appliquer pas : 1) Évaluer le coût client regional (salaires, matériaux, transports). 2) Benchmarker 5 concurrents directs. 3) Définir votre positionnement : premium (25% au-dessus), standard, discount ? 4) Communiquer votre différenciation. 5) Tester et ajuster après 30 jours. Un prix trop bas = perception faible qualité. Un prix trop haut = peu d'appels. Visez 15-20% au-dessus de la moyenne locale = premium perçu.
Gregory DURA — EI
Nom commercial / dénomination : Performance BTP
SIRET : 443 240 296 00022
N° TVA intracommunautaire : FR86443240296
Adresse : 42 rue du Mont Valérien, 92210 Saint-Cloud, France
Email : contact@performance-btp.fr
Directeur de la publication : Gregory DURA
"Performance BTP" is a trade name operated by Gregory DURA.
Infomaniak Network SA
Rue Eugène-Marziano 25
1227 Les Acacias, Genève, Suisse
Tél : +41 22 820 35 44
www.infomaniak.com
All content on this website (text, images, graphics, logo, icons, PDF manuals, videos) is protected by copyright and intellectual property law. Any reproduction, representation, modification or adaptation, in whole or in part, is prohibited without the prior written consent of the publisher.
In accordance with the General Data Protection Regulation (GDPR - EU 2016/679) and the French Data Protection Act, data collected via site forms is processed to respond to your request, provide our services and inform you about our offers. You have rights of access, rectification, deletion and portability of your data. To exercise these rights, contact us at contact@performance-btp.fr. In case of dispute, you may contact the CNIL (www.cnil.fr).
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Les prestations, manuels et services proposés par Performance BTP sont régis par des Conditions Générales de Vente détaillées (photographies, contenus IA, services de conseil, manuels PDF, création de sites web, etc.).
→ Consulter les CGV complètes
Last updated: April 16, 2026 · Version 1.0
These GTC govern the contractual relationship between the Service Provider and any Client (professional or consumer) for all of the following services: works audits, site supervision, BTP strategic consulting, coaching, craftsman referrals, quote analysis, website creation and maintenance, professional photo and video shoots, editorial content production (including AI-generated or AI-assisted), and the sale of PDF manuals and digital guides.
Any deviation from these GTC must be the subject of a prior written agreement signed by both parties. The Client's own GTC, including its general purchasing conditions, do not apply unless expressly accepted in writing by the Service Provider.
Every bespoke service is the subject of a written quote detailing the nature of the work, the price excl. VAT, timelines, expected deliverables and, where applicable, the payment schedule. The quote is valid for 30 days from the date of issue. The order is deemed firm upon receipt of the signed quote and the agreed deposit.
For products sold directly through the online shop (PDF manuals, packs), the order is confirmed by full payment at the time of purchase. A confirmation email serves as proof of order.
Prices are quoted in euros, excluding VAT. The applicable VAT rate is that in force on the date of invoicing (standard rate 20% unless otherwise stated). The Service Provider is registered for French VAT under number FR86443240296.
In accordance with Article L.441-10 of the French Commercial Code, any late payment automatically and without prior notice entails: (i) late payment penalties at a rate of three times the applicable statutory interest rate, (ii) a fixed-sum recovery fee of €40 per invoice, (iii) immediate suspension of ongoing Services.
Stated timelines are indicative. They run from receipt of the deposit and all elements needed for execution (briefs, access, information, authorisations, visuals, etc.).
The Client undertakes to:
Any delay attributable to the Client results in an equivalent postponement of delivery timelines, and the Client may not invoke such delay to request a price reduction or termination.
Each deliverable must be validated by the Client within 7 working days of delivery. In the absence of written feedback within this period, the deliverable is deemed accepted without reservation.
Modification requests must be submitted in writing, consolidated and specific. Each Service includes by default two (2) rounds of amendments or corrections. Beyond this, any additional request will be subject to a written amendment or charged at an hourly rate (as stated in the quote).
Photo shoots are carried out with professional equipment (full-frame body, fixed and zoom professional lenses) and include full post-production (selection, RAW processing in professional software such as Adobe Lightroom, spot retouching).
The number of final photos delivered is specified in the quote (default: 30 to 80 retouched photos per half-day shoot). Photos are delivered in high-resolution JPEG format (additional web format on request). Original RAW files are not provided, except as a paid add-on.
The Client undertakes to obtain, prior to the shoot, written image rights authorisations from all identifiable individuals in the photos (employees, subcontractors, clients, third parties on site). The Service Provider provides a standard authorisation template upon request. The Service Provider cannot be held liable for any failure to obtain authorisation attributable to the Client.
The Client warrants that it holds the necessary rights to have the relevant property, premises, sites and projects photographed, and that no contractual clause prohibits this (notably with respect to project owners, landlords or architects).
The Client provides the Service Provider with any necessary personal protective equipment (PPE) not already owned (hard hat, high-vis vest, safety shoes, goggles). The Client informs the Service Provider of any site-specific safety rules. The Service Provider reserves the right to refuse or interrupt a service if safety conditions are not met, without such interruption giving rise to any refund.
If adverse weather makes an outdoor shoot impossible, or if the site is unavailable, the session will be rescheduled to an agreed date. Any cancellation by the Client within 48 hours of the session will be invoiced at 50% of the agreed amount; within 24 hours, 100%.
Unless otherwise stated in the quote, the rights granted to the Client constitute a non-exclusive licence for a period of five (5) years, for the following uses: Client's website, Client's social media, Client's marketing and commercial materials (flyers, brochures, quotes, newsletters), internal communications. Any other use (including resale, sub-licensing, use by affiliated entities not named in the quote) requires an additional paid assignment.
The Service Provider retains full copyright over the photographs. It may use the photographs (except those expressly designated as confidential) to promote its own portfolio (website, social media, client book), unless the Client submits a written objection prior to delivery.
Unless written dispensation is granted, photographs published by the Client must, where the medium allows, include the credit "© Gregory DURA — Performance BTP" or equivalent.
Some content produced by the Service Provider (texts, illustrative visuals, conceptual mock-ups, voice-overs, blog illustrations) may be generated or substantially modified using generative AI tools. In accordance with Regulation (EU) 2024/1689 on Artificial Intelligence (AI Act) and applicable transparency obligations, the Service Provider undertakes to:
AI may be used, upon request or with the Client's agreement, for: blog article writing, product descriptions, conceptual hero section illustrations, non-photographic ambient images, video voice-overs, SEO optimisation, translation. Any AI component is mentioned in the quote.
The Service Provider expressly prohibits itself from:
The Client is informed that the legal status of AI-generated works is currently uncertain under French and European law. Purely AI-generated content may not benefit from copyright protection. The Service Provider does not guarantee the absolute originality or exclusivity of AI-generated content: it is possible that similar content may be independently generated for a third party. The Client accepts this limitation and waives any action in this regard.
The Service Provider uses AI tools whose terms of use permit commercial use. It carries out reasonable checks to avoid outputs that are manifestly infringing. However, given the inherent nature of AI systems, an absolute guarantee of non-similarity with any pre-existing work cannot be provided.
Video services (testimonials, explainer videos, site films, training videos) are governed by the same principles as photography (Articles 7.1 to 7.8). The following additional terms apply:
Website creation includes: needs gathering, site map, bespoke responsive design, development, integration of Client-provided content, basic SEO configuration, go-live, and administration training (where included).
Hosting and domain name registration are either included in the maintenance subscription or taken out directly by the Client. In the latter case, the Client remains the sole owner of the domain name and is responsible for its renewal.
A separate maintenance contract, specifying backup frequency, technical updates, support level (SLA), SEO actions and content production, may be entered into. In the absence of such a contract, no maintenance obligation applies after delivery and acceptance.
Source code and design files are transferred to the Client after full payment, subject to third-party components (open-source libraries subject to their own licences, subscription plugins, third-party licensed fonts).
The purchase of a manual or digital guide grants the Client a personal, non-exclusive and non-transferable licence of use, limited to internal use (for professionals) or personal use (for private individuals). Expressly prohibited: resale, public distribution, making available on a website, sharing with third parties (outside household or employees of the purchasing entity), modification for commercial exploitation.
Any major update to a manual is sent free of charge by email to previous purchasers for a period of twelve (12) months from the date of purchase.
Each manual includes 30 minutes of post-purchase advice (video call or phone), to be used within 90 days of purchase. This support is personal and non-transferable.
A consumer Client may request a refund for a manual within fourteen (14) days of purchase, provided they submit the request by email to contact@performance-btp.fr explaining the reasons. The refund is processed within 14 days of the request.
Consulting, audit and coaching services constitute a best-efforts obligation and not an obligation to achieve a specific result. The Service Provider applies its expertise, experience and diligence to pursue the objectives set out in the quote, but does not guarantee any specific commercial or financial outcome (revenue, number of leads, productivity gains, etc.), as these depend on many external factors.
The recommendations and reports provided are decision-support tools: the final decision and its implementation remain the exclusive responsibility of the Client.
The Service Provider undertakes to treat as strictly confidential all information, documents, commercial, financial or technical data transmitted by the Client in connection with the Services, and not to disclose them to third parties without prior written authorisation, except as required by law.
Les données personnelles collectées sont traitées conformément au RGPD (UE 2016/679). Le Client dispose de droits d'accès, rectification, suppression et portabilité. Pour toute question : contact@performance-btp.fr. Une réclamation peut être adressée à la CNIL (www.cnil.fr).
Content provided by the Client (texts, logos, photos, trademarks) remains its exclusive property; the Client warrants that it holds the rights to these elements and indemnifies the Service Provider against any third-party claims.
Content created by the Service Provider (reports, manuals, photographs, videos, code, design) is protected by French copyright law. The assignment or licence of use is specified in Articles 7, 9, 10 and 11 depending on the nature of the deliverable. In the absence of specific terms, only a non-exclusive internal-use licence is granted; any external commercial exploitation is subject to an additional written agreement.
The Service Provider is bound by a best-efforts obligation. Its liability can only be engaged in cases of proven fault. Except in cases of gross negligence or fraud, the Service Provider's total cumulative liability, for all damages combined, is capped at the amount inclusive of VAT actually paid by the Client for the relevant Service over the preceding twelve (12) months.
The Service Provider cannot in any event be held liable for indirect damages (loss of revenue, loss of clientele, reputational harm, data loss, etc.).
The Client remains solely responsible for: (i) the content it provides to the Service Provider, (ii) the decisions it makes based on recommendations, (iii) the compliance of its activities with applicable regulations (planning, construction, safety, commercial law, etc.).
Neither party can be held liable for non-performance or delay in performance of its obligations due to a force majeure event within the meaning of Article 1218 of the French Civil Code (natural disaster, pandemic, war, general strike, major failure of an essential third-party supplier, etc.). Timelines are suspended for the duration of the event.
In the event of a material breach by either party, unremedied within fifteen (15) days following formal notice by registered letter or email with acknowledgement of receipt, the other party may terminate the contract by operation of law, without prejudice to any damages.
If the Client terminates without fault on the part of the Service Provider, amounts paid remain with the Service Provider in proportion to work completed, plus a 30% indemnity for the loss suffered (excluding unfair consumer terms).
In accordance with Article L.221-18 of the French Consumer Code, the consumer has fourteen (14) days to exercise their right of withdrawal, from the date of conclusion of the contract (for services) or receipt of the goods (for tangible products).
For services not covered by these exceptions, a standard withdrawal form is available on request at contact@performance-btp.fr.
These GTC are governed by French law. In the event of a dispute, the parties shall endeavour to find an amicable solution before taking any legal action.
Conformément aux articles L.611-1 et suivants du Code de la consommation, tout consommateur a le droit de recourir gratuitement à un médiateur de la consommation en vue de la résolution amiable du litige qui l'oppose au Prestataire. Le Client peut saisir la plateforme européenne de règlement en ligne des litiges : ec.europa.eu/consumers/odr.
In the absence of an amicable resolution, and subject to the mandatory jurisdictional rules applicable to consumers, any dispute relating to these GTC shall be submitted to the competent courts of Nanterre (92).
By confirming an order, signing a quote or downloading paid content, the Client acknowledges having read these GTC, understood them and accepted them without reservation.
Performance BTP — Gregory DURA · SIRET 443 240 296 00022 · 42 rue du Mont Valérien, 92210 Saint-Cloud · contact@performance-btp.fr
