For a professional, a good network is a steady source of jobs. Performance BTP facilitates partnerships and business referrals between complementary players in construction and real estate, across the Paris region.
Many contractors neglect partnerships in favour of direct prospecting alone. Yet estate agencies, architects, decorators, building managers and complementary trades are steady sources of qualified jobs. Structuring these relationships turns the network into a reliable acquisition channel.
A good partnership rests on reciprocity and trust: each brings the other business they couldn't handle alone. Performance BTP helps identify relevant complementary partners and structure these relationships so they last and benefit everyone.
Real estate and renovation are naturally complementary: a sold property is often one to renovate. Bringing agencies and renovation professionals together creates a natural deal flow. Performance BTP, at the crossroads of these worlds, fosters these high-value connections.
A contractor depended entirely on paid advertising, expensive and erratic. By building structured partnerships with local estate agencies, he secured a steady flow of qualified jobs, at near-zero acquisition cost. The network proved far more profitable than advertising.
Identify the professionals who speak to your clients BEFORE you do: agencies, architects, brokers. A partnership with them brings you clients already qualified and trusting. It's often the cheapest and most effective acquisition channel.
Performance BTP helps professionals develop these partnerships and amplify them through digital — online visibility and acquisition tools — to make the network a sustainable growth engine.
Advisory, project management, training and business development support. First exchange free and with no commitment.