For a professional, a good network is a steady source of jobs. Performance BTP facilitates partnerships and business referrals between complementary players in construction and real estate, across the Paris region.
Many contractors neglect partnerships in favour of direct prospecting alone. Yet estate agencies, architects, decorators, building managers and complementary trades are steady sources of qualified jobs. Structuring these relationships turns the network into a reliable acquisition channel.
A good partnership rests on reciprocity and trust: each brings the other business they couldn't handle alone. Performance BTP helps identify relevant complementary partners and structure these relationships so they last and benefit everyone.
Real estate and renovation are naturally complementary: a sold property is often one to renovate. Bringing agencies and renovation professionals together creates a natural deal flow. Performance BTP, at the crossroads of these worlds, fosters these high-value connections.
Business referrals in construction take several forms. Estate agencies → Contractors: agencies have buyer clients who need trusted contractors to estimate and carry out works before purchase or rental. We connect agencies with the right contractors and structure formal partnerships (referral fee, packaged audit + works offer). Contractors → Contractors: a plumber who receives an electrical enquiry, a painter who receives a flooring request — we organise business referrals between complementary trades. Property managers → TCE companies: property managers have recurring common-area projects — we connect them with qualified TCE companies from our network.
A referral agreement must be formalised to be lasting and fair. We help you structure yours: commission rate (typically 5 to 10% ex-VAT of the project value ex-VAT, paid on receipt of the deposit), agreement duration (typically 12 months, renewable), scope (types of works, geographical area), payment conditions (after receipt of the first deposit). A well-structured agreement protects both parties and makes the partnership sustainable.
Word-of-mouth is the primary source of new clients for 73% of construction tradespeople (source: CAPEB 2024). But word-of-mouth left to chance is unpredictable. Structured into a referral system, it becomes a regular and predictable flow. Our clients who have established 3 to 5 active referral partnerships receive an average of 4 to 8 new opportunities per month through this channel — without prospecting, without advertising, without additional marketing budget.
A contractor depended entirely on paid advertising, expensive and erratic. By building structured partnerships with local estate agencies, he secured a steady flow of qualified jobs, at near-zero acquisition cost. The network proved far more profitable than advertising.
Identify the professionals who speak to your clients BEFORE you do: agencies, architects, brokers. A partnership with them brings you clients already qualified and trusting. It's often the cheapest and most effective acquisition channel.
Performance BTP helps professionals develop these partnerships and amplify them through digital — online visibility and acquisition tools — to make the network a sustainable growth engine.
Advisory, project management, training and business development support. First exchange free and with no commitment.