Field prospecting remains the most powerful and least exploited lever for construction tradespeople. Technique 1 — Geographic targeting: identify high-potential areas (older buildings, 1970s-80s houses) and place targeted physical material in letterboxes. Average response rate: 2 to 4%, i.e. 6 to 12 contacts per 300 drops. Technique 2 — Real estate agency partnerships: offer a free pre-sale audit service to local agencies. You become their go-to renovation expert and receive qualified referrals every week. Technique 3 — The showcase site: at the end of every completed job, organise a mini open-house for the neighbours. One satisfied client generates an average of 3 referrals among their circle. Technique 4 — Referrer networks: interior architects, works brokers, property managers — build a network of 10 active referrers and you will never run out of jobs again. Technique 5 — The introductory offer: offer a free 30-minute diagnosis. 70% of diagnoses turn into quotes, and 40% into signed jobs.